What is and why we need a Personal Brand

Like it or not, personal branding is happening! You decide how you want to be!

Personal branding is a concept we need to consider if we want to: have a successful career, if we want to become influencers, if we want to be more employable, if we want the company where we work to promote us as an interface with those outside the company.

Whether we are just taking our first steps in our career, want to grow or want to radically change the field we work in, it is our personal brand that can define us as professionals.

To be able to build it you should know:

  • What is personal branding and understand how the concept can help you in your career
  • Understand how relevant marketing techniques and tactics can be applied to branding a person
  • Define your own authentic personal brand and know who you want to market to and why
  • How to market yourself effectively to employers, both in and out of the workplace

Jeff Bezos, CEO of Amazon, defines personal brand like this: " Your brand is what people say about you when you're not in the room"

Your personal brand is your reflection, it reflects what you believe in, what you do and how you do it. It's that part of you that connects you with those around you and ultimately leads to how you relate to them and how you are perceived.

For Tom Peters, the person who is widely cited as the first to talk about the concept of personal brand, said in 1997, that it is the only way to develop yourself and progress in your career:

"Regardless of age, regardless of position, regardless of the business we're in, we all need to understand the importance of branding. We are CEOs of our own companies: EU SA or EU LLC. To be in business today, our most important job is to be the marketing director for the brand called EU."

We will address how we can develop our own brand, how to promote ourselves effectively, consistently and with results, now and in the future, to ourselves, current and future employers.

What we are most interested in is being able to present a clear, honest, fair, professional image to those we interact with.

After all, if we look at the expression "personal brand", the key word is "personal".

That is why everything we do, from our job, to taking our child to the park, to going to a restaurant or becoming the CEO of a company, we are defined by our own actions.

Building your personal brand involves concrete and constant steps and processes. Your personal brand is just a click away!

The benefits of our program:

Personal Brand Building and Development.

In the counselling program you will get:

  • How to recognize a personal brand
  • How to build and develop your personal brand
  • Why a personal brand will help you as an employee and as an employer
  • How to position, act, develop
  • Which channels you need to use to be visible
  • How to promote your personal brand
  • How to develop your resilience to overcome difficult situations

The program is personalized.

To get in touch with us, write to us at : tbs@tbs.ro